Mr. Luxury Ski
Heading to Sun Valley for the U.S. National Alpine Championships? Only one hat will do: The U.S. Ski Team (USST) Origianl Hat by bigtruck. We stopped in at bigtruck's Lake Tahoe factory-slash-hat bar on our way to Idaho to pick up our new USST lid in all black.
This homegrown lifestyle brand designs and manufactures stylish lids in Truckee, California, not far from Olympic Valley. This winter they partnered with the U.S. Ski Team (USST) to design the squad’s official hat, also available in gray and in a Premier Edition working the Stars & Stripes into the mesh.
The brand is also tight with one of our fave racers, Gold Medalist and Tahoe native Julia Mancuso. You can see her influence on the Limited Edition Goggle hat, and we’re betting she’ll be designing something tropical for her summer surf trips. “There’s an old saying,” Mancuso said announcing her partnership with the brand, “’If you love what you do, you never work a day in your life.’ The bigtruck lifestyle is a reminder to do what you love."
The brand was born in 2010 and grew organically before blowing up with partnerships with the best names in snow sport. In addition to the USST colab, bigtruck has teamed up with Squaw Valley, Vail Resort, GoPro, The Shane McConkey Foundation, High Fives Foundation and Mountain Collective. This year, they steps into the cycling world with Team Luna Chix, as well as auto racing with up and coming NASCAR star driver Chris Buescher.
Best of all, these lids have a conscience. The blank hats are sourced from a fair labor manufacturer overseas, and then they're shipped to California, and designed and sewn in a Truckee factory. Pop in to the factory after a day at Squaw Valley to pick up you're USST Official Hat, or design your own at the bigtruck hat bar and have it sewn while you wait.
Available at bigtruck.